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Videos That Stick: Mastering Short-Form Storytelling in Under 60 Seconds

Launching a business is exciting—but standing out can feel impossible. You don’t need a massive budget to get noticed; you need connection. Short-form video is one of the most powerful ways to capture attention, build trust, and turn viewers into customers.

December 05, 2025

📢 Hey, Retailist Roundup readers! Are you using short-form video to cut through the noise and connect with your audience where it matters most?

News from Retailist

Each platform has a unique audience and purpose. Don’t put your video on every available channel in hopes of getting exposure. You’ll end up blowing your budget without getting a lot of traction from individual platforms.

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In the news: Top headlines this week

IKEA to ramp up US production as tariffs bite. IKEA plans to increase U.S.-based production to offset higher import costs driven by tariffs. The move signals a shift after years of declining domestic sourcing, as the company aims to localize manufacturing to support its expansion across the U.S. and the broader Americas. [Reuters]

Amazon in discussions with USPS about future relationship. Amazon says it is reviewing its shipping options and in talks with the U.S. Postal Service ahead of its contract expiring next year, as USPS considers opening its facilities to broader competition for Amazon’s delivery business. [Reuters]

Holiday shopping turnout jumps to 202.9 million people during Thanksgiving weekend, NRF says​. A record 202.9 million U.S. consumers shopped from Thanksgiving through Cyber Monday this year, the highest since tracking began in 2017, driven by deals, free shipping, and limited-time promotions, according to NRF. [CNBC]

Dollar General sales jump as Americans hunt for value. Dollar General reported Q3 net sales up 4.6% to $10.6 billion, with same-store sales rising 2.5% driven by higher customer traffic. In contrast, Dollar Tree’s recent comp growth was fueled by higher spending per visit despite fewer shoppers. [Retail Dive]

Ulta Beauty Q3 earnings smash estimates; comp sales jump 6.3%. Ulta Beauty beat third-quarter earnings and revenue expectations and raised its full-year forecast again, as strong demand for fragrances, skincare, and cosmetics continues despite broader consumer pullbacks. [CSA]

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Retailist Magazine is an outlet focused on modern commerce as it relates to digital innovation. The publication examines our culture’s ever-evolving relationship with marketing, commerce and traditional retail. Our goal is to connect our audience to quality content and award programs for retail brands to tell their story of innovation.

These experts stand at the helm of their niche in retail and provide readers with real-time, trending insights to ensure you remain on the bleeding edge of commerce innovation. Contributing thought leaders include C-suite executives from Vistaprint, Hubspot, Wix, Printful, Global-e, Zapaygo, TradeGala, Birdie, Inurface Media, and more.