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The September Reset: Why Brands Should Reassess Media Presence and Storytelling Before Q4

With Q4 underway, intentional resets matter. Brands that pause now finish the year with stronger visibility, sharper narratives, and deeper trust, shaping the conversation into next year.

October 03, 2025

📢 Hey, Retailist Roundup readers! How is your brand resetting this Q4 to finish strong and build lasting trust into the new year?

News from Retailist

September isn’t just about correction, it’s about intentionality. Brands that take time to reset now finish the year with stronger visibility, sharper narratives, and deeper trust. They enter Q4 not reacting to the noise, but shaping it. A great reset positions you to capture more than just media mentions; it builds durable trust that sustains into the following year.

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In the news: Top headlines this week

NTSB, FAA to probe crashes of two Amazon delivery drones in Arizona. The NTSB and FAA are investigating after two Amazon Prime Air drones collided with a crane in Tolleson, Arizona, where the company began one-hour drone deliveries last November. [Reuters]

Walmart to phase out synthetic dyes across all private-label food brands​. Walmart will eliminate synthetic dyes from its U.S. private-label foods, including Great Value and bettergoods, by January 2027, aligning with major food makers and the Trump administration’s “Make America Healthy Again” initiative. [Reuters]

Coach is serving up coffee with handbags as it looks to build on Gen Z success. Coach is launching coffee shops to boost store traffic and sales of handbags, shoes, and more, with plans to open 12–15 annually. The initiative aims to deepen engagement, especially with Gen Z shoppers. [CNBC]

How retailers are hiring for the 2025 holiday season. Authentic Brands Group has tapped new partners to keep Forever 21 alive after its U.S. unit filed for Chapter 11 in March. Unique Brands will handle U.S. e-commerce and men’s wholesale, Mark Edwards Apparel will oversee women’s wholesale, and Kidz Concepts will manage kidswear. [Retail Dive]

TBig Lots marks return with grand opening celebration across all stores. Big Lots, now owned by Variety Wholesalers, will celebrate the grand reopening of its 219 stores on Oct. 30. Ahead of the event, customers can get 10% off nearly everything from Oct. 2–5. [CSA]

Job Board: This week’s Top Openings in DTC, RetailTech, and more

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Retailist Magazine is an outlet focused on modern commerce as it relates to digital innovation. The publication examines our culture’s ever-evolving relationship with marketing, commerce and traditional retail. Our goal is to connect our audience to quality content and award programs for retail brands to tell their story of innovation.

These experts stand at the helm of their niche in retail and provide readers with real-time, trending insights to ensure you remain on the bleeding edge of commerce innovation. Contributing thought leaders include C-suite executives from Vistaprint, Hubspot, Wix, Printful, Global-e, Zapaygo, TradeGala, Birdie, Inurface Media, and more.