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Tapping Into Underserved Markets: 6 Key Considerations for Product Development

To drive long-term profitability and growth, companies often focus on expanding market share, but casting too wide a net with marketing can backfire. Instead of competing head-on with industry giants, real opportunity may lie in underserved markets where customers are still searching for the right solutions.

June 13, 2025

📢 Hey, Retailist Roundup readers! Here’s how focusing on underserved markets, rather than chasing the masses, can help your brand gain meaningful market share and outmaneuver bigger competitors. Read the full article now!

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If you focus more attention on these underserved markets and cater to their needs, you can create tailored, highly engaging products that truly satisfy your customers (and boost your profits in the process).

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In the news: Top headlines this week

Home appliances swept up in expansion of Trump steel tariffs. Starting June 23, a wider range of imported household appliances, including dishwashers, washers, and refrigerators, will face President Trump’s expanded 50% steel tariffs on "steel derivative products," the Commerce Department announced. [Reuters]

Price wars grip China as deflation deepens, $30 for a luxury Coach bag? Amid wage cuts and falling property values, 28-year-old Chinese energy worker Mandy Li has shifted to buying second-hand luxury handbags, reflecting a broader trend of reduced spending among middle-class consumers. [Reuters]

Prices for common baby items are rising due to Trump’s tariffs, congressional analysis says. A new congressional report says Trump’s tariffs have driven up prices on key baby gear, potentially costing U.S. parents an extra $875.2 million this year across items like car seats, strollers, and baby monitors. [CNBC]

Franchise Group exits Chapter 11. Franchise Group has exited Chapter 11 bankruptcy after seven months, emerging with lower debt, more liquidity, and a streamlined focus on Pet Supplies Plus and Buddy’s Home Furnishings under a new parent company, Fusion Parent, led by CEO Andy Laurence. [Retail Dive]

EBay takes live shopping on tour. eBay is launching a livestream shopping tour starting June 14, featuring collector-focused events both in-person and online. The series will spotlight top sellers, curated inventory, and special guests, with live broadcasts from hobby shops, conventions, and trade nights. [Retail Dive]

Job Board: This week’s Top Openings in DTC, RetailTech, and more

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These experts stand at the helm of their niche in retail and provide readers with real-time, trending insights to ensure you remain on the bleeding edge of commerce innovation. Contributing thought leaders include C-suite executives from Vistaprint, Hubspot, Wix, Printful, Global-e, Zapaygo, TradeGala, Birdie, Inurface Media, and more.