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Preparing for Holiday Sales: Get Expert Insights on Effective Retail Strategies

Discover key tactics to optimize your retail approach and engage shoppers during the busiest season of the year.

December 13, 2024

📢 Hey, Retailist Roundup readers! The holiday season is here—explore strategies to elevate customer experiences and boost loyalty during this critical shopping period!

News from Retailist

By planning early, crafting inviting in-store displays and empowering staff, retailers can be ready to meet the season’s demands.

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In the news: Top headlines this week

Are Pre-Tariff Sales Promotions Fair Game? Smaller retailers and TikTok influencers are fueling a "tariff frenzy," urging consumers to buy now before potential price hikes from President-elect Trump's proposed tariffs, with influencers even sharing stockpiling tips. [Retailwire]

How retailers prepped their supply chains for 2024’s holiday crunch. With a shorter holiday season in 2024, shoppers are starting earlier, driving a 10% rise in Black Friday online sales and a 7% increase on Cyber Monday, according to Adobe Analytics. [Retail Dive]

Shoppers projected to return $890B in merchandise this year. Shoppers are expected to return $890 billion in merchandise this year, 16.9% of annual sales, per the NRF and Happy Returns. A survey revealed 76% prioritize free returns, while 67% avoid retailers with poor return experiences. [Retail Dive]

Top U.S. liquor distributor favored Costco, Kroger, other chains over small businesses: FTC. The FTC has sued Southern Glazer's Wine and Spirits, the largest U.S. wine and spirits distributor, for alleged illegal price discrimination favoring major chains like Costco and Kroger over smaller retailers. [CNBC]

Gen Z to the rescue? How malls are winning over a generation of in-person shoppers. Gen Z, despite being digital natives, shops in stores as frequently as baby boomers, driven by a desire for social connection, instant gratification, and shareable moments. Retailers and malls are responding with unique features like selfie mirrors, video displays, and pop-up events to attract younger shoppers. [CNBC]

Job Board: This week’s Top Openings in DTC, RetailTech, and more

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Retailist Magazine is an outlet focused on modern commerce as it relates to digital innovation. The publication examines our culture’s ever-evolving relationship with marketing, commerce and traditional retail. Our goal is to connect our audience to quality content and award programs for retail brands to tell their story of innovation.

These experts stand at the helm of their niche in retail and provide readers with real-time, trending insights to ensure you remain on the bleeding edge of commerce innovation. Contributing thought leaders include C-suite executives from Vistaprint, Hubspot, Wix, Printful, Global-e, Zapaygo, TradeGala, Birdie, Inurface Media, and more.