📢 Hey, Retailist Roundup readers! As the shopping season winds down, explore how retailers are using great on-page content to enhance customer experiences.

News from Retailist

How Great Onpage Content Still Drives Conversions for E-Commerce Websites

One of the best ways to do so is through great onpage content. While creating off-page SEO is still a viable route that can yield successful outcomes, studies reveal that 70% of respondents believe direct brand and product content can make or break a sale.

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In the news: Top headlines this week

TikTok Shop Brands Recap Their 2024 and Look Ahead With an Uncertain Future, Amid a Looming TikTok Ban. TikTok's 2024 social e-commerce success is overshadowed by legal challenges. A bipartisan law signed in April 2024 mandates ByteDance sell TikTok or face a U.S. shutdown by January 19. While seen as a stance against China, President-elect Trump has urged the Supreme Court to delay the law and met with TikTok CEO Shou Chew last month. [WWD]

US says Toyota unit to plead guilty, pay over $1.6 bln to settle fraud scheme. Toyota Motor Corp has agreed to pay over $1.6 billion and plead guilty to settle emissions fraud violations. The settlement, announced by the U.S. Justice Department, addresses criminal and civil resolutions with Toyota subsidiary Hino Motors, involving the Justice Department, FBI, and EPA. [Reuters]

Returns — and their challenges — are rising. Here’s how retailers are responding. Retail returns totaled $743 billion in 2023, or $145 million per $1 billion in sales, according to the National Retail Federation. In 2024, returns are expected to rise to $890 billion, representing nearly 17% of retailers' annual sales. [Retail Dive]

FDA Bans Red Dye No. 3, a Color Additive Found in Many Foods. The FDA has decided to ban FD&C Red No. 3, a petroleum-based food colorant found in products like desserts, gummies, pastries, and some drugs, due to health concerns. Producers must reformulate products by January 15, 2027, with drug makers given an extra year. Imported food must also comply with the new regulations. [Retail Wire]

Wayfair to exit Germany, cut 730 jobs as it looks to focus on physical retail. Wayfair is exiting Germany and cutting up to 730 jobs, or 3% of its global workforce, as part of a shift in investment priorities. The company has faced challenges in growing market share and improving unit economics in Germany, opting to focus on more promising initiatives like physical retail, according to CEO Niraj Shah. [CNBC]

Job Board: This week’s Top Openings in DTC, RetailTech, and more

Want to submit a role to our talent board? Email [email protected].

• Account Manager, Manufacturing (Darlington, SC) Grainger - more here

• Partner and OEM Account Director (Detroit, MI) Tekion - more here

• Associate Manager, Commercial (New York, NY) Club Monaco - more here

• Manager, Email Campaigns (Kohl, Township of Boeuf, MO) Kohl's - more here

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• Customer Success Summit 2025 - January 2025

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Retailist Magazine is an outlet focused on modern commerce as it relates to digital innovation. The publication examines our culture’s ever-evolving relationship with marketing, commerce and traditional retail. Our goal is to connect our audience to quality content and award programs for retail brands to tell their story of innovation.

These experts stand at the helm of their niche in retail and provide readers with real-time, trending insights to ensure you remain on the bleeding edge of commerce innovation. Contributing thought leaders include C-suite executives from Vistaprint, Hubspot, Wix, Printful, Global-e, Zapaygo, TradeGala, Birdie, Inurface Media, and more.