How eCommerce Gamification Builds Brand Loyalty

Gamification is turning online shopping into an interactive adventure! From loyalty rewards to fun quizzes and social challenges, brands that make shopping playful will win big in a competitive market. 🎮🛍️ #ShopSmart #GamifiedShopping

March 28, 2025

📢 Hey, Retailist Roundup readers! Gamification is transforming online shopping, making everyday purchases more interactive and rewarding. From loyalty programs to social challenges, brands that embrace play will win big!

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How eCommerce Gamification Builds Brand Loyalty

Gamification is changing the way people shop online, turning everyday purchases into fun, interactive experiences. Whether it’s through loyalty programs, quizzes, progress bars, or social challenges, brands that embrace gamification will stand out in a crowded market.

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In the news: Top headlines this week

Lululemon says slow consumer spending, tariffs hurt annual forecast. Lululemon's annual revenue and profit outlook missed Wall Street expectations, citing a 20-basis-point impact from Trump’s tariffs. CEO Calvin McDonald noted slower U.S. traffic as consumers cut spending due to inflation and economic concerns. [Reuters]

Alibaba has staged a quiet $100 billion rally — AI and Jack Ma’s return are at the heart of it. Alibaba’s U.S.-listed shares have surged nearly 60% this year, adding over $100 billion in value. The rebound follows years of regulatory pressure and is fueled by its AI push and Jack Ma’s return to the spotlight. [CNBC]

Dollar Tree says it’s winning over higher-income shoppers and may offset tariffs with price hikes. Dollar Tree is attracting more high-income shoppers amid persistent inflation. To offset Trump’s tariffs, the retailer plans to adjust pricing, supplier deals, and manufacturing. It also announced the sale of its struggling Family Dollar chain. [CNBC]

5 years after pandemic lockdowns, is retail back to normal? In March 2020, as COVID-19 spread, retailers quickly felt the impact. By mid-month, nonessential stores shuttered, and uncertainty loomed. Hope returned in November with vaccine news, prompting a slow reopening and renewed growth optimism from the National Retail Federation. [Retail Dive]

Consumer expectations for future plunge to 12-year low on tariff anxiety. Consumer confidence took a sharp hit in March, with expectations for jobs, income, and business conditions dropping to a 12-year low, according to the Conference Board. The Expectations Index fell to 65.2, signaling potential recession risks as concerns over U.S. tariffs grow. [Retail Dive]

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Retailist Magazine is an outlet focused on modern commerce as it relates to digital innovation. The publication examines our culture’s ever-evolving relationship with marketing, commerce and traditional retail. Our goal is to connect our audience to quality content and award programs for retail brands to tell their story of innovation.

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