How Can Packaging Effectively Communicate Brand Messaging?

Retailers are leveraging RFID labels and minimalistic designs to enhance customer experiences and foster brand loyalty.

December 06, 2024

📢 Hey, Retailist Roundup readers! The busiest shopping season is here—explore how retailers are innovating with RFID labels and minimalistic designs to enhance customer experiences and drive loyalty!

News from Retailist

Retailers are leveraging RFID-powered labels and minimalistic designs to enhance operations and customer experiences. These innovations help brands align with consumer values, fostering loyalty and driving profitability.

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In the news: Top headlines this week

Cyber Monday US spending breaches $13 bln as steep discounts online drive sales. Americans spent $13.3 billion online this Cyber Monday, a 7.3% increase from 2023, driven by steep holiday discounts on electronics, toys, and more, following tepid Black Friday store demand. [Reuters]

US Thanksgiving weekend records 197 million shoppers, retail body says. Over Thanksgiving weekend, 197 million shoppers turned out, making it the second-highest in NRF survey history, just behind last year’s 200.4 million. This surpassed initial projections of 183.4 million, highlighting the weekend's continued importance for holiday spending. [Reuters]

Off-price retailers aren’t too worried about tariffs. Off-price retailers hold an edge amid tariff uncertainties, as proposed import levies under Trump’s administration could impact competitors more heavily. [Retail Dive]

Nearly 75% of baby boomers plan to use pay-later services this holiday season. A study by Splitit and PYMNTS Intelligence reveals that nearly 75% of baby boomers and over 60% of Gen Z, Gen X, and millennials plan to use flexible payment options for holiday shopping this year. [Retail Dive]

As retailers enter the holiday shopping season, the winners are pulling away from the pack. Recent retailer earnings reports show a divide, with Target, Kohl’s, and Best Buy struggling, while Walmart, Dick’s Sporting Goods, and Abercrombie & Fitch saw strong sales, as shoppers prioritize stronger brands amid budget constraints. [CNBC]

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Retailist Magazine is an outlet focused on modern commerce as it relates to digital innovation. The publication examines our culture’s ever-evolving relationship with marketing, commerce and traditional retail. Our goal is to connect our audience to quality content and award programs for retail brands to tell their story of innovation.

These experts stand at the helm of their niche in retail and provide readers with real-time, trending insights to ensure you remain on the bleeding edge of commerce innovation. Contributing thought leaders include C-suite executives from Vistaprint, Hubspot, Wix, Printful, Global-e, Zapaygo, TradeGala, Birdie, Inurface Media, and more.