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  • From Cookies To Collaboration: The Future Of Secure Consumer Data In 2025 And Beyond

From Cookies To Collaboration: The Future Of Secure Consumer Data In 2025 And Beyond

As retail media rapidly evolves, collaboration is key to shaping its future. RMNs and advertisers that prioritize independence, advanced measurement, diverse marketplaces, and true privacy will lead the way.

šŸ“¢ Hey, Retailist Roundup readers! As retail media evolves, staying ahead means embracing independence, advanced measurement, diverse marketplaces, and true privacy. Explore how brands can navigate these shifts and drive success!

News from Retailist

The rapid growth of retail media sharpens the need for shared efforts to define and shape its future. RMNs and advertisers who embrace independence, sophisticated measurement, diverse marketplaces, and genuine privacy will be best positioned to succeed.

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In the news: Top headlines this week

US Postal Service U-turn on China parcels sows confusion among retailers, shippers. The U.S. Postal Service reversed a brief suspension on parcels from China and Hong Kong after President Trump ended the de minimis exemption, which allowed retailers like Temu and Shein to ship low-value packages duty-free. The move adds to growing uncertainty over Trumpā€™s new 10% tariff on Chinese imports. [Reuters]

Target Faces Class Action Lawsuit for Its DEI Policyā€™s Risks as Investors Claim They Were Deceived. Target is facing a class action lawsuit from the City of Riviera Beach Police Pension Fund, alleging it misled investors about the risks of its DEI and ESG policies. The lawsuit follows Target's recent rollback of its DEI initiatives amid activist and consumer backlash. [Retail Wire]

UPS shares tank 14% after weak guidance, plan to slash Amazon deliveries by more than half. UPS shares dropped after announcing plans to cut Amazon deliveries by over half. CEO Carol Tome said the shift aims to make UPS more profitable, agile, and focused on high-growth market areas. [CNBC]

Bird flu spurs diner chain Waffle House to add 50-cent fee per egg. Waffle House is adding a 50-cent surcharge per egg due to the worst bird flu outbreak in a decade, which has driven egg prices to more than double since summer 2023. With Easter approaching, the shortage shows no signs of easing. [AP News]

Temu steers users to ā€˜localā€™ products after Trump shuts tax loophole. Temu is highlighting U.S.-shipped items in response to President Trump revoking the de minimis trade provision, which fueled its U.S. growth. The company has also added more U.S.-based sellers as lawmakers scrutinize the exemption. [CNBC]

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ABOUT RETAILIST

Retailist Magazine is an outlet focused on modern commerce as it relates to digital innovation. The publication examines our cultureā€™s ever-evolving relationship with marketing, commerce and traditional retail. Our goal is to connect our audience to quality content and award programs for retail brands to tell their story of innovation.

These experts stand at the helm of their niche in retail and provide readers with real-time, trending insights to ensure you remain on the bleeding edge of commerce innovation. Contributing thought leaders include C-suite executives from Vistaprint, Hubspot, Wix, Printful, Global-e, Zapaygo, TradeGala, Birdie, Inurface Media, and more.