Black Friday 2024: What Should Retailers be Prepared for?

How can retailers balance the importance of Black Friday sales with long-term growth strategies?

šŸ“¢ Hey, Retailist Roundup readers! With the busiest shopping season just around the corner, letā€™s dive into the latest trends in retail and e-commerce!

News from Retailist

Undoubtedly, using Black Friday footfall to drive sales volumes is important for retailers. However, if brands want to thrive in the long term, they must not consider short-term sales as their primary and end goal.

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In the news: Top headlines this week

US retailers attempt to stir excitement during shorter holiday shopping season. Retailers are ramping up Black Friday with interactive experiences and tech products, while also stocking up on popular basics to appeal to budget-conscious shoppers during this shorter holiday season. [Reuters]

Spirits industry to seek exemption from Trump's universal tariffs. The spirits industry, led by the Distilled Spirits Council of the U.S. (DISCUS), is seeking an exemption from potential tariffs on U.S. imports proposed by President-elect Trump. The industry argues that many liquors can only be produced in specific countries or regions, making them unsuitable for tariff imposition. [Reuters]

Best Buy says election, economy dampened customer demand in Q3. Best Buy's third-quarter revenue dropped 3.2% to $9.4 billion, with comparable sales down 2.9%. Despite weaker demand ahead of the election, net earnings increased 3.8% to $273 million. CEO Corie Barry noted that shoppers were holding off for deals, impacting sales performance. [Retail Dive]

Dickā€™s continues to dodge the rest of retailā€™s problems as comps jump 4%. Dick's Sporting Goods saw a 0.5% increase in net sales to $3 billion in Q3, with comparable sales rising 4.2%. Net income grew 13.3% to $228 million, unaffected by price sensitivity or warm weather, according to CEO Lauren Hobart. [Retail Dive]

Spanish retailer Mango to open 60 new U.S. stores as it looks to elevate the brand. Mango is expanding its presence in the U.S. with over 60 new stores, aiming to shift from a fast-fashion identity to a more premium brand. CEO Toni Ruiz emphasized focusing on creativity, quality, and design to elevate the brand, including adjustments to pricing. [CNBC]

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Retailist Magazine is an outlet focused on modern commerce as it relates to digital innovation. The publication examines our cultureā€™s ever-evolving relationship with marketing, commerce and traditional retail. Our goal is to connect our audience to quality content and award programs for retail brands to tell their story of innovation.

These experts stand at the helm of their niche in retail and provide readers with real-time, trending insights to ensure you remain on the bleeding edge of commerce innovation. Contributing thought leaders include C-suite executives from Vistaprint, Hubspot, Wix, Printful, Global-e, Zapaygo, TradeGala, Birdie, Inurface Media, and more.